Multi-Use Entrepreneurial / Event Space
Walking distance to Churchill Downs, the LongTail Building is located at 2532 S 4th St, Louisville, KY 40208 in an opportunity zone blocks away from the University of Louisville surrounded by new student housing. The LongTail Building is a multi-use entrepreneurial event space reimagining the building’s history as the Whirlaway Tavern and nineteenth-century grocery store and bank. Triple Crown-winning horse Whirlaway was nicknamed Mr. Longtail. Named after Whirlaway, LongTail also represents part of a distribution curve, the “long tail” that drives technology adoption at scale and allows participating in decentralized economies.
Today the LongTail Building hosts offices for early-stage investment funds, the 6ixth Event, and Narwhal Ventures. The building also holds LongTail Ventures, a business incubator focusing on early-stage companies outside traditional venture models. The LongTail Building hosts events for early-stage companies and investors from around the country. The space is available for corporate events, artists, non-profits, and community functions.
Startup Investment & Incubation - Corporate & Community Events
The LongTail building holds offices for funds investing in early-stage companies. The LongTail Building hosts events and working sessions with startups and investors located around the country. The space showcases the region’s rich history and culture. Quintessential regional experience from a former bourbon haunt named after a Triple Crown-winning horse. Historic brick, block glass and hand-cut timbers. Designed by an award-winning architect with hand-painted signs and details and spaces that feel like a Kentucky barn complete with hookups for food trucks for a jamboree. Primary importance was given to the outdoor spaces with over 50 trees planted and botanical gardens starting to grow, all designed to create a flow between the outside and inside of the location. The LongTail Building boasts modern technology such as super-fast internet access from fiber run on a Ruckus network, ultra-short-throw projection screens with next-gen teleconferencing from Meeting Owl, and a Helium based IoT / LoRaWAN Network.
The building is a working experiment exploring ways to reimagine space in an urban environment. Event spaces that flex for different uses from corporate to the community while incorporating outdoor space. Workplace design for evolving needs around communal and distributed workforces including outdoor options. Urban landscapes that positively impact the environment by disproportionately sequestering carbon through a high-density tree and plant design.
Exploring Different Paths to Create New Businesses
LongTail Ventures is incubating new businesses - across the long tail of the distribution curve - outside traditional venture models, by exploring real-world problems, then, creating solutions and software. Focused on developing startup models and product offerings in an incubated pathway for people starting businesses without raising venture capital. Designing paths for people without college degrees who are interested in entrepreneurship in order to do meaningful work with impact. Currently exploring NextGen Events, Distributed Workplace Design, and Carbon Positive Landscapes.
Flexible corporate & community popups with outdoor space
Distributed Workplace Design
Evolving spaces around the changing nature of work
Carbon Positive Landscapes
Carbon sequestration from chemical-free landscapes
Reimaginging the Past as a Path forward
The LongTail Building restoration was a team effort in reimagining the use of indoor and outside spaces. The project was done by Studio Mayo architects (American Institute of Architects | 2018 KY Merit Award), Lichtefeld Construction, Sweet Carpentry of Kentuckiana (boutique carpenter), and Slugger City Signs (artist at Kentucky College of Art & Design) and Mighty Fine Signs (Ghost Sign specialist from Portland, OR). Historic signs on the building’s exterior were preserved and restored by hand, based on the University of Louisville’s archival photos, all commemorating the history of the city and space.
Award-winning architecture firm
Building for a century
Slugger City Sign Co.
Large scale and modern art
Mighty Fine Signs
Restoration and period art
Frenquently Asked Questions
Who Calls the LongTail Building Home?
The LongTail Building holds offices and entrepreneurial spaces for the 6ixth Event | Cataclysmic Capital and Narwhal Ventures. These firms actively invest in emerging technology and work with startups across the country and the world. LongTail Ventures runs a business incubator for creating new companies outside traditional venture models.
I’m interested in one of the ideas you’re incubating.
Great. We’re actively exploring them so please ping us.
Can I hold our corporate event at the LongTail Building?
The LongTail Building hosts select corporate events. Give us a shout.
Is the space available for other things?
The space serves the broader community and we’re open to ideas around different uses for the space, in general, and with an eye towards serving the community. We’re particularly interested in supporting alternative paths for entrepreneurial skill development outside the traditional investment model. If you're an artist or non-profit give us a shout.
What amenities does the space offer?
A variety of indoor/outdoor spaces (50+ trees) including an infrared heated three-season patio and pavilion (think Kentucky barn), designed to bring the outdoors inside. Flexible configuration from conference, to classroom, to open space. Catering space with commercial prep/fridge/freezer with outside hookups for multiple food trucks. Blazing wifi (fiber on a Ruckus system). Projection (ultra-short throw). Teleconferencing (Meeting Owl). Additional fun (RGB lighting, Helium network, etc.). Multiple transportation options with easy ride sharing, bicycle, scooter, and public transportation access (direct bus stop). Authenticity. You have the carpet patterns of the hotel chain meeting rooms memorized. This is different by design, with trees, breeze, and hand-painted murals restoring historic ghost signs from the region’s rich history.
How do I contact you?
Please email us at: email@example.com